Marketing

Because of my expertise in digital design and production, my skills easily transfer to marketing projects by planning annual campaigns, research, data analytics, and delivering presentations. As such, I’ve produced assets across all channels – print, online, social media, email, displays, and presentations.

Program Promotion

To plan annual campaigns, I coordinated with the program directors to develop strategic plans to promote products through online and print publications, social media channels, and national education conferences. I explored online marketing platforms, establish accounts and designed templates for the e-newsletter, and developed protocol for online meetings.

I designed and produced artworks, ads, brochures, pamplets, and publications required to send to print; and packaged and uploaded design files to online advertising services. To interact with program participants, I conducted workshops at national and local education conferences; represented the program at exhibit booths; and facilitated online meetings.

Print  and Web Production

I designed and produced books, catalogues, brochures, and posters to send to printers as well as high quality pdfs to post online. I created various sizes of artworks to submit as advertising to print publications and online magazines. To promote the program and services at conferences, I produced printed materials including exhibit displays and products for distribution.

Relationship Management

To communicate with program participants, I initiated and administered social media accounts and trained staff to use variety of applications. I established and managed accounts with online marketing services to manage messages sent to subscribers, as well as tracked and imported new subcribers. I redesigned the e-newsletter format to distribute monthly to program participants, and coordinated its look with the website and print publications. To determine user trends, I analyzed data sets from the website, surveys, and retrieved data fro  click-rates on marketing campaigns.