Discovery
As an independent consultant, discovering the client's passion and purpose is essential to create an online representation of a business or organization. Branding and SEO are part of the development process of their web presence.
Web Management
Delighting in finding ways to integrate new technologies in web development, digital strategies, collaboration, and data analysis are part of my daily processes.
Design & Development
To address people's different learning styles on an educational website, I presented stories in various ways. I gathered images and video clips taken from the field by the volunteers and recorded their voices, remotely or in person. Then I uploaded the stories as videos, motion graphics, slideshows, e-books, podcasts, and texts. Specific stories were also incorporated into theme-based interactive modules.
Data Analytics
Constant evaluation of analytics and feedback from target audience provide guidance to the direction of the design of the site. I compiled reports of web analytics, click rates from third party marketing applications, and data collected from formal and informal surveys to provide annual recommendations to the team.
CMS
After transforming the multimedia assets into videos, podcasts, interactive modules, image galleries, and e-books, I uploaded media to web servers or social media channel. Additionally, I managed the data and media population in the CMS by training staff and interns to use the tool.
